WORK / [01]
LIVE
Tate Real Estate Services
The family firm's appraisal site, grown from a booking path into a full local-search machine.
PROJECT [01] — TATE REAL ESTATE SERVICES
- SCALE
- NEW BUILD
- TYPE
- MARKETING SITE
- LOCATION
- WAKE COUNTY, NC
- STATUS
- LIVE
Tate Real Estate Services is family: the appraisal firm is run by Lucas's uncle, which is why it shares the studio's name. The job was to help the firm book more. Banks, agents, and property clients needed quick answers: what services are available, what does it cost, and how do I request work? And the firm needed orders to start arriving from search across its whole coverage area, not just from people who already had the name.
First, a direct service site built around the path from interest to order: credibility up front, pricing before a call, and a booking flow that collects the details required to confirm an appraisal request. Then the machine around it: a dedicated page for every service the firm offers, a local-search page for every county it covers, and a booking pipeline that delivers complete, structured order details the moment a request comes in.
- Visitors can qualify the service quickly, from any entry page
- Every service and covered county has its own search-facing page
- Booking requests arrive complete, cutting back-and-forth before confirmed work
- The owner has a polished site he is confident sending prospects to
I needed something banks and agents could look at and immediately trust I know what I'm doing. Lucas understood how appraisal requests actually move, and built the pricing and booking around that. It's cut down a lot of the back-and-forth we used to deal with before someone even calls.